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001			69645
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005			20260119095828.0
008			260115s2026 ne ||||| |||| 00| 0 eng d
022			_a0044-8486
022			_a1873-5622 (Online)
024	8		_ahttps://doi.org/10.1016/j.aquaculture.2025.743396
040			_aMX-TxCIM
041			_aeng
100	0		_aShanjida Sharmin _932414
245	1	0	_aConsumer preferences and segmentation in social commerce for shrimp in Bangladesh : _bimplications for female entrepreneurship
260			_aAmsterdam (Netherlands) : _bElsevier, _c2026.
500			_aPeer review
500			_aOpen Access
520			_aDigital technology, and social media in particular, has opened up affordable and accessible business opportunities, especially for women who face cultural and financial barriers in traditionally male-dominated markets in many developing countries. Facebook has emerged as the key platform for "social commerce" in Bangladesh, enabling female entrepreneurs to sell a variety of products, including aquatic products such as shrimp. This study explores the factors shaping consumer preferences and identifies distinct consumer segments in Facebook-based social commerce for shrimp, with particular attention to female entrepreneurs. We conducted an online choice experiment in Bangladesh (N = 869) to examine consumer preferences and applied mixed logit and latent class models to analyze the data. The mixed logit results revealed that reliable reviews and safety indications had a statistically significant positive influence on consumer purchase decisions, whereas the attributes 'frozen', 'ready-to-cook', and price had a statistically significant negative impact. The gender of the seller was not a significant determinant in the model. The latent class analysis revealed a more nuanced picture, identifying four consumer segments with divergent priorities across different attributes. While some consumers value affordability and convenience, others prioritize trust-related attributes such as safety indication and reliable reviews. The largest two consumer groups still prefer male sellers, reflecting enduring cultural traditions. Nevertheless, two smaller consumer groups, accounting for about 31 % of all respondents, expressed a preference for buying from female entrepreneurs. This study provides practical insights for researchers and female entrepreneurs seeking to develop targeted strategies that align with diverse consumer preferences in social commerce for aquatic products.
546			_aText in English
597			_dCGIAR Trust Fund _dKatholischer Akademischer Ausländer-Dienst (KAAD) _fScaling for Impact _fClimate Action _uhttps://hdl.handle.net/10568/179993
650		7	_aElectronic commerce _2AGROVOC _911949
650		7	_aPrawns and shrimps _2AGROVOC _941058
650		7	_aWomen _2AGROVOC _94570
650		7	_aEntrepreneurs _2AGROVOC _917129
650		7	_aConsumer behaviour _2AGROVOC _96401
651		7	_aBangladesh _2AGROVOC _91424
700	1		_aSchipmann-Schwarze, C. _941059
700	1		_aAmjath Babu, T.S. _8001711956 _gSustainable Agrifood Systems _93345
700	1		_aZander, K. _941060
773	0		_tAquaculture _gv. 613, pt. 1, art. 743396 _dAmsterdam (Netherlands) : Elsevier, 2026. _x0044-8486
856	4		_yOpen Access through DSpace _uhttps://hdl.handle.net/10883/36707
942			_cJA _n0 _2ddc
999			_c69645 _d69637