000			02622nam a22003257a 4500
001			68407
003			MX-TxCIM
005			20250127165054.0
008			250107s2024 fr ||||| |||| 00| 0 eng d
040			_aMX-TxCIM
041			_aeng
100	1		_aRice, B. _937828
245	1	0	_aBarriers to using market intelligence in plant breeding : _bEvidence from a survey of breeding professionals
260			_aMontpellier (France) : _bCGIAR, _c2024.
300			_a9 pages
490			_aMarket Intelligence : _vBrief 21
500			_aOpen Access
500			_aSeries editor: Melanie Connor, IRRI
520			_aUsing market intelligence to inform breeding investment decisions is critical in matching the supply of genetic innovations with existing demand and prioritizing market segments where there is the greatest potential for delivering impact. This brief draws from a survey of more than 500 breeding professionals to identify characteristics of current market intelligence use in breeding and the barriers to greater use in breeding decisions. We find that while market intelligence appears to have a foothold in breeding teams, the use of market intelligence is still primarily done in an ad hoc manner, and participation of disciplines needed to effectively generate and integrate market intelligence is lacking. Promoting the use of market intelligence in breeding decisions will not only require increasing the availability of quality information but also supporting breeding teams in translating that market intelligence information into varietal advancement and pipeline investment decisions. Moreover, adverse attitudes and misaligned incentives may be inhibiting the use of market intelligence. Specifically, we find that breeding team attitudes on who should be involved in breeding programs may be limiting the move to more transdisciplinary approaches and that current institutional incentive structures may not incentivize the use of market intelligence in breeding decisions. Finally, we discuss ways forward in scaling the more systematic use of market intelligence in breeding decision-making.
546			_aText in English
597			_bMarket Intelligence _aPoverty reduction, livelihoods & jobs _cGenetic Innovation _dCGIAR Trust Fund _uhttps://hdl.handle.net/10568/168799
650		7	_aBarriers _2AGROVOC _921079
650		7	_aMarket intelligence _2AGROVOC _927092
650		7	_aPlant breeding _2AGROVOC _91203
650		7	_aMarket segmentation _2AGROVOC _913310
650		7	_aDecision making _2AGROVOC _98770
700	1		_aKramer, B. _929834
700	1		_aTrachtman, C. _929875
942			_cBR _n0 _2ddc
999			_c68407 _d68399