000			03119nam a22003617a 4500
001			67589
003			MX-TxCIM
005			20240612211620.0
008			240606s2024 fr ||||| |||| 00| 0 eng d
040			_aMX-TxCIM
041			_aeng
100	1		_aNaziri, D. _919737
245	1	0	_aConsumers’ preferences for sweet potato in Viet Nam and implications for CGIAR market segmentation and target product profiles
260			_aMontpellier (France) : _bCGIAR, _c2024.
300			_a8 pages
490			_aMarket Intelligence : _vBrief 10
500			_aOpen Access
500			_aSeries editor: Jason Donovan, CIMMYT
520			_aCognizant of the need to refocus breeding efforts toward end-product quality traits taking into account consumer preferences and considering the rapid urbanization in South-eastern Asia, we investigated consumer preferences for sweet potato in Hanoi. Using a mixed-methods research design, we identified the most preferred and least preferred attributes of both the fresh and boiled products. We found the absence of external defects to be the main sought-after characteristic in fresh roots, followed by flavor, texture, weight, size, color, and shape. Both women and men preferred medium- to large-sized roots (with men preferring larger ones) having elongated shape and smooth peel. Women paid more attention to the color of the peel (purple or yellow preferred; white least preferred) and uniformity in root size, while men were more attracted to the firmness of the root. Regarding the boiled product, both women and men indicated mealiness and sweetness among the three most important characteristics. In addition, women prioritized smell and flavor; men, its softness. Unlike men, women indicated that the color of the flesh and the size of the root are other important requirements. The study also determined preferences and associated traits of six popular varieties. Results indicate that while these varieties largely already meet consumers’ preferences, consumers have a clear preference for a few varieties that require marginal adjustments to further increase their acceptability among the growing urban population. The findings provide insights for enhancing the current seed product market segmentation and for adjusting the existing target product profile. It is expected that this will contribute to higher and faster variety uptake and adoption and ultimately increase food security, nutrition, and livelihood opportunities in the region.
546			_aText in English
650		7	_aSweet potatoes _2AGROVOC _92711
650		7	_aConsumer behaviour _2AGROVOC _96401
650		7	_aMarket segmentation _2AGROVOC _913310
651		7	_aViet Nam _2AGROVOC _94365
700	0		_aThi Minh Hang Vu _934220
700	0		_aViet Phu Tu _934221
700	1		_aSsali, R. _932974
700	1		_aOkello, J.J. _927091
700	1		_aLindqvist-Kreuze, H. _934028
700	1		_aPolar, V. _930677
942			_cBR _n0 _2ddc
999			_c67589 _d67581