000			00595nab|a22002177a|4500
999			_c63919 _d63911
001			63919
003			MX-TxCIM
005			20210709223757.0
008			202105s2018||||xxu|||p|op||||00||0|eng|d
022			_a0195-6663
024	8		_ahttps://doi.org/10.1016/j.appet.2017.11.082
040			_aMX-TxCIM
041			_aeng
100	1		_aCarroll, K.A. _920995
245	1	0	_aFood bundling as a health nudge : _binvestigating consumer fruit and vegetable selection using behavioral economics
260			_aUSA : _bElsevier, _c2018.
500			_aPeer review
520			_aDisplaying bundles of healthy foods at the grocery store is a health nudge that simplifies shopping and may have the potential for increasing fruit and vegetable (F&V) purchasing. To evaluate the impact of food bundling, we conduct an artefactual field experiment with community participants in a laboratory set up as a grocery store. Dual-self theory suggests that food choices may differ depending on whether shoppers are under cognitive load – in our experiment, we exogenously vary whether bundles are displayed (with and without a price discount) and whether shoppers are under cognitive load. Our findings align with prior studies that suggest unhealthy options are more likely to be selected when cognitive resources are constrained. When bundles are displayed, we observe increased F&V purchasing. We also observe a significant interaction between cognitive load and price discounting. We find discounted bundles are more effective in the absence of cognitive load, but non-discounted bundles are more effective when shoppers are under cognitive load. Although more research is warranted, our findings suggest that when shopping under cognitive load, it is possible that discounts impose additional cognitive strain on the shopping experience. For retailers and policymakers, our results point to the potential power of bundling as a strategy for increasing healthy food purchasing.
546			_aText in English
650		7	_aFeeding preferences _2AGROVOC _94481
650		7	_aBundling _2AGROVOC _920996
650		7	_aBehavioural sciences _2AGROVOC _920997
650		7	_aHealth _2AGROVOC _94222
700	1		_aSamek, A. _920998
700	1		_aZepeda, L. _920999
773	0		_tAppetite _gv. 121, p. 237-248 _dUSA : Elsevier, 2018. _x0195-6663
942			_cJA _n0 _2ddc