| 000 | 02271nab a22004097a 4500 | ||
|---|---|---|---|
| 001 | G93935 | ||
| 003 | MX-TxCIM | ||
| 005 | 20231114204210.0 | ||
| 008 | 210824s2011 xxk|||p|op||| 00| 0 eng d | ||
| 022 | _a1574-0862 (Online) | ||
| 022 | 0 | _a0169-5150 | |
| 024 | 8 | _ahttps://doi.org/10.1111/j.1574-0862.2010.00466.x | |
| 040 | _aMX-TxCIM | ||
| 041 | _aeng | ||
| 090 | _aCIS-5898 | ||
| 100 | 1 |
_aDe Groote, H. _gFormerly Socioeconomics Program _gFormerly Sustainable Agrifood Systems _8INT2512 _9841 |
|
| 245 | 1 | 0 |
_aEstimating consumer willingness to pay for food quality with experimental auctions : _bthe case of yellow versus fortified maize meal in Kenya |
| 260 |
_aUnited Kingdom : _bWiley, _c2011. |
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| 500 | _aPeer review | ||
| 500 | _aPeer-review: Yes - Open Access: Yes|http://science.thomsonreuters.com/cgi-bin/jrnlst/jlresults.cgi?PC=MASTER&ISSN=0169-5150 | ||
| 520 | _aBiofortification of maize with provitamin A carotenoids is a new approach to the alleviation of vitamin A deficiencies in Africa. Unfortunately these varieties are yellow or orange, while consumers generally prefer white. Consumer willingness to pay for yellow and fortified maize was compared in experimental auctions in three regions in Kenya. The premium that consumers are willing pay for fortified maize (24%) was higher than the discount they require to buy yellow maize (11%), and in one zone consumers prefer yellow. Yellow color is, therefore, not an impossible obstacle for biofortified maize, although it would clearly be easier to introduce this maize first in regions where yellow maize is currently grown. | ||
| 526 |
_aMCRP _bFP1 |
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| 536 | _aSocioeconomics Program | ||
| 546 | _aText in English | ||
| 591 | _aJohn Wiley | ||
| 594 | _aINT2512 | ||
| 650 | 7 |
_aBiofortification _91731 _2AGROVOC |
|
| 650 | 1 | 7 |
_aMaize _2AGROVOC _91173 |
| 650 | 7 |
_aConsumer behaviour _2AGROVOC _96401 |
|
| 650 | 7 |
_aWillingness to Pay _2AGROVOC _98946 |
|
| 651 | 7 |
_2AGROVOC _93783 _aKenya |
|
| 700 | 1 |
_aKimenju, S.C. _92787 |
|
| 700 | 1 |
_aMorawetz, U.B. _922338 |
|
| 773 | 0 |
_tAgricultural Economics _gv. 42, no. 1, p. 1-16 _dUnited Kingdom : Wiley, 2011. _wG444456 _x1574-0862 |
|
| 856 | 4 |
_yAccess only for CIMMYT Staff _uhttps://hdl.handle.net/20.500.12665/1079 |
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| 942 |
_cJA _2ddc _n0 |
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| 999 |
_c28023 _d28023 |
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