000 03278nab a22004097a 4500
001 G90483
003 MX-TxCIM
005 20250714165327.0
008 210629s2008 xxk|||p|op||| 00| 0 eng d
022 _a0306-9192
024 8 _ahttps://doi.org/10.1016/j.foodpol.2007.09.003
040 _aMX-TxCIM
041 _aeng
090 _aCIS-5320
100 1 _aMuzhingi, T.
_93532
245 1 0 _aConsumer acceptability of yellow maize products in Zimbabwe
260 _aUnited Kingdom :
_bElsevier,
_c2008.
340 _aComputer File|Printed
500 _aPeer review
500 _aPeer-review: Yes - Open Access: Yes|http://science.thomsonreuters.com/cgi-bin/jrnlst/jlresults.cgi?PC=MASTER&ISSN=0306-9192
520 _aThis study analyzes consumers’ awareness of and attitudes towards yellow maize products in Zimbabwe and suggests intervention strategies that will ensure increased production and consumption of the crop, which is rich in provitamin A to help prevent the incidence of vitamin A deficiency prevalent among vulnerable groups. Data from 360 randomly selected rural and urban households show that yellow maize is known to all but few are aware of its nutritional qualities or consume it. The main source of supply is imported food aid. Rich in oils, carotenoids and fructose, yellow maize easily undergoes chemical changes to produce unacceptable organoleptic properties (or bad taste) if poorly handled during importation. These two factors are responsible for it being perceived inferior to white maize by consumers. Quality assurance during importation can improve consumer confidence but a long-term strategy will be to vigorously promote domestic production of yellow maize varieties rich in high levels of β-carotene that meet the preferences of consumers. Drawing from a probit model regression analysis, nutritional education can potentially promote yellow maize consumption, especially if targeted at low income households. Domestic production and consumption of yellow maize will decrease vitamin A deficiency among vulnerable groups and improve food insecurity through reduced grain prices and increased incomes for farmers. These results draw attention to the need for policy makers in developing countries to review their agricultural policies to ensure that they do not undermine the local production and consumption of nutritionally valuable crops.
536 _aResearch and Partnership Program|Socioeconomics Program
546 _aText in English
594 _aINT1888
650 7 _aRetinol
_2AGROVOC
_91241
650 7 _aNutrient deficiencies
_2AGROVOC
_95613
650 7 _aHousehold income
_2AGROVOC
_99861
650 7 _aOrganoleptic properties
_2AGROVOC
_931550
650 7 _aStatistical methods
_2AGROVOC
_92624
650 7 _aNutrition education
_2AGROVOC
_931551
700 1 _aLangyintuo, A.S.
_9175
700 1 _aMalaba, L.C.
_920699
700 1 _aBanziger, M.
_gFormerly Research & Partnership Program
_gFormerly Excellence in Breeding
_gBreeding Modernization and Innovation Platform
_8INT1888
_9834
773 0 _tFood Policy
_n635210
_gv. 33, no. 4, p. 352-361
_dUnited Kingdom : Elsevier, 2008.
_wG444320
_x0306-9192
856 4 _yAccess only for CIMMYT Staff
_uhttps://hdl.handle.net/20.500.12665/2966
942 _cJA
_2ddc
_n0
999 _c27038
_d27038