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Communicating project results : A model from an international agricultural R&D programme

By: Contributor(s): Material type: ArticleLanguage: English Publication details: Malaysia : Asian Institute for Development Communication, 1992.ISSN:
  • 0128-3863
Subject(s): In: Journal of development communication Malaysia : Asian Institute for Development Communication, 1992. v. 1, no. 3Summary: International agricultural research and development (R&D) projects devote enormous energy and sums to generating technology. Yet they typically provide little planning, personnel, or budget for systematically and effectively reporting and disseminating results. Instead, "Communication is often looked upon as a peripheral activity, a sort of luxury that is nice to indulge in if you can afford if but not something as important as agricultural research" (Fraser, 1985).
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International agricultural research and development (R&D) projects devote enormous energy and sums to generating technology. Yet they typically provide little planning, personnel, or budget for systematically and effectively reporting and disseminating results. Instead, "Communication is often looked upon as a peripheral activity, a sort of luxury that is nice to indulge in if you can afford if but not something as important as agricultural research" (Fraser, 1985).

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