TY - BP AU - Gutu,Z. AU - Kassie,G.T. AU - Baker,D. AU - Haile,A. ED - Annual Conference of the Agricultural Economics Society of Ethiopia TI - Revealed preference based valuation of indigenous sheep traits SN - 978-99944-836-4-8 PY - 2011/// CY - Addis Ababa (Ethiopia) PB - Agricultural Economics Society of Ethiopia KW - AGROVOC KW - Phenotypes KW - Sheep KW - Improvement KW - Ethiopia N2 - This study estimates the implicit prices of sheep traits based on revealed preferences. Hedonic pricing model is fitted to examine the determinants of observed sheep price. Transaction data were generated from rural markets of Horro-Guduru Wollega Zone of Ethiopia. Both OLS and Heteroscedasticity consistent estimations were made. The empirical results consistently indicate that phenotypic traits of traded indigenous sheep (age, colour, body size, and tail condition) are major determinants of price, implying the importance of trait preferences in determining price of sheep in local markets. Season and market locations are also very important determinants of price. suggesting the need to target season and market place in sheep improvement programs. Therefore. development of comprehensive breeding program that has marketing element is crucial to make the sheep improvement sustainable and sheep keepers benefiting from the intervention T2 - Adapting to crises: Ethiopian agriculture in the 21st century. Proceedings of the 13th Annual Conference of the Agricultural Economics Society of Ethiopia ER -