TY - JA AU - Mccorkle,C.M. AU - Esslinger,D.L. TI - Communicating project results: A model from an international agricultural R&D programme SN - 0128-3863 PY - 1992/// CY - Malaysia PB - Asian Institute for Development Communication KW - Projects KW - AGROVOC KW - Programmes KW - Results KW - Research for development N2 - International agricultural research and development (R&D) projects devote enormous energy and sums to generating technology. Yet they typically provide little planning, personnel, or budget for systematically and effectively reporting and disseminating results. Instead, "Communication is often looked upon as a peripheral activity, a sort of luxury that is nice to indulge in if you can afford if but not something as important as agricultural research" (Fraser, 1985) T2 - Journal of development communication ER -