TY  - JA
AU  - Shukla,P.
AU  - Pullabhotla,H.K.
AU  - Baylis,K.
TI  - Trouble with zero: The limits of subsidizing technology adoption
SN  - 0304-3878
PY  - 2022///
CY  - Amsterdam (Netherlands)
PB  - Elsevier B.V.
KW  - AGROVOC
KW  - Technology adoption
KW  - Willingness to Pay
KW  - Prices
KW  - Agriculture
KW  - Subsidies
N1  - Peer review
N2  - Do users value a free technology less than one they pay for? In a two-stage randomized trial of improved grain storage technology in India, we test whether subsequent user willingness-to-pay is affected by free distribution compared to a small positive price. We find paying an initial price of zero has a strong negative effect on users’ long-run willingness-to-pay but is not associated with differences in either reported use or benefits derived from the technology. The lower valuation implies a 20 to 30 percent decrease in long-run adoption, suggesting free distribution can stifle future markets for repeat-purchase goods
DO  - https://doi.org/10.1016/j.jdeveco.2022.102920
T2  - Journal of Development Economics
ER  -