TY  - JA
AU  - Gupta,S.
AU  - Chintagunta,P.K.
TI  - On using demographic variables to determine segment membership in logit mixture models
SN  - 0022-2437
PY  - 1994///
CY  - USA
PB  - SAGE Publications
KW  - Demography
KW  - AGROVOC
KW  - Households
KW  - Trade marks
KW  - Advertising
KW  - Household income
KW  - Ketchups
KW  - Market segmentation
N1  - Peer review
N2  - The authors propose an extension of the logit-mixture model that defines prior segment membership probabilities as functions of concomitant (demographic) variables. Using this approach it is possible to describe how membership in each of the segments, segments being characterized by a specific profile of brand preferences and marketing variable sensitivities, is related to household demographic characteristics. An empirical application of the methodology is provided using A.C. Nielsen scanner panel data on catsup. The authors provide a comparison with the results obtained using the extant methodology in estimation and validation samples of households
T2  - Journal of Marketing Research
DO  - https://doi.org/10.2307/3151952
ER  -