TY  - JA
AU  - Diekmann,F.
AU  - Loibl,C.
AU  - Batte,M.T.
TI  - The economics of agricultural information: factors affecting commercial farmers’ information strategies in Ohio
SN  - 2040-5790
PY  - 2009///
CY  - Oxford (United Kingdom)
PB  - Oxford University Press, AAEA
KW  - AGROVOC
KW  - Marketing
KW  - Agroindustrial sector
KW  - Information needs
KW  - Farmers' attitudes
KW  - United States of America
N1  - Peer review
N2  - Information-seeking behavior is one of the most enduring subjects in the marketing and agribusiness literature. Based on a mail survey of 3,000 randomly selected farmers in Ohio, this study contributes empirical evidence about differences in farmers’ information strategies regarding type, amount, and sources of information, and identifies factors that explain the variation in farmers’ information search behavior. Farmers split into four distinct search typologies. Farmers’ attitudes toward search, farm sales, years farming, Internet access, and farm type were good predictors of search strategies, underscoring the value of the clustering approach for farmer segmentation
T2  - Applied Economic Perspectives and Policy
DO  - https://doi.org/10.1111/j.1467-9353.2009.01470.x
ER  -