TY  - JA
AU  - Buccola,S.T.
TI  - The supply and demand of marketing contracts under risk
SN  - 0002-9092
U1  - 82-763604 
PY  - 1981///
KW  - Trade, marketing and distribution
N1  - 16 ref
N2  - Extract: Bernoullian decision theory is used to characterize a firm's willingness to purchase or sell a good under contract. Contract supply and demand functions are then specified in which willingness to contract is related to contract-pricing provisions, to decision maker risk aversion, to open market opportunities, and to other factors. On the basis of these relations, a theory of exchange is proposed which incorporates decision making under risk. Implications of the analysis differ by contract type; cost-plus and fixed-price forward deliverable contracts are emphasized
T2  - American Journal of Agricultural Economics
ER  -