MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03451nab|a22003977a|4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
69645 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MX-TxCIM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260119095828.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
260115s2026 ne ||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
0044-8486 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
1873-5622 (Online) |
| 024 8# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
https://doi.org/10.1016/j.aquaculture.2025.743396 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MX-TxCIM |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shanjida Sharmin |
| 9 (RLIN) |
32414 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer preferences and segmentation in social commerce for shrimp in Bangladesh : |
| Remainder of title |
implications for female entrepreneurship |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Amsterdam (Netherlands) : |
| Name of publisher, distributor, etc. |
Elsevier, |
| Date of publication, distribution, etc. |
2026. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Peer review |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Open Access |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Digital technology, and social media in particular, has opened up affordable and accessible business opportunities, especially for women who face cultural and financial barriers in traditionally male-dominated markets in many developing countries. Facebook has emerged as the key platform for "social commerce" in Bangladesh, enabling female entrepreneurs to sell a variety of products, including aquatic products such as shrimp. This study explores the factors shaping consumer preferences and identifies distinct consumer segments in Facebook-based social commerce for shrimp, with particular attention to female entrepreneurs. We conducted an online choice experiment in Bangladesh (N = 869) to examine consumer preferences and applied mixed logit and latent class models to analyze the data. The mixed logit results revealed that reliable reviews and safety indications had a statistically significant positive influence on consumer purchase decisions, whereas the attributes 'frozen', 'ready-to-cook', and price had a statistically significant negative impact. The gender of the seller was not a significant determinant in the model. The latent class analysis revealed a more nuanced picture, identifying four consumer segments with divergent priorities across different attributes. While some consumers value affordability and convenience, others prioritize trust-related attributes such as safety indication and reliable reviews. The largest two consumer groups still prefer male sellers, reflecting enduring cultural traditions. Nevertheless, two smaller consumer groups, accounting for about 31 % of all respondents, expressed a preference for buying from female entrepreneurs. This study provides practical insights for researchers and female entrepreneurs seeking to develop targeted strategies that align with diverse consumer preferences in social commerce for aquatic products. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 597 ## - CGIAR Initiative |
|---|
| Donor or Funder |
CGIAR Trust Fund |
| -- |
Katholischer Akademischer Ausländer-Dienst (KAAD) |
| Program & Accelerators |
Scaling for Impact |
| -- |
Climate Action |
| CGSpace handle |
https://hdl.handle.net/10568/179993 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Electronic commerce |
| Source of heading or term |
AGROVOC |
| 9 (RLIN) |
11949 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Prawns and shrimps |
| Source of heading or term |
AGROVOC |
| 9 (RLIN) |
41058 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Women |
| Source of heading or term |
AGROVOC |
| 9 (RLIN) |
4570 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Entrepreneurs |
| Source of heading or term |
AGROVOC |
| 9 (RLIN) |
17129 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behaviour |
| Source of heading or term |
AGROVOC |
| 9 (RLIN) |
6401 |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
Bangladesh |
| Source of heading or term |
AGROVOC |
| 9 (RLIN) |
1424 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schipmann-Schwarze, C. |
| 9 (RLIN) |
41059 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Amjath Babu, T.S. |
| Field link and sequence number |
001711956 |
| Miscellaneous information |
Sustainable Agrifood Systems |
| 9 (RLIN) |
3345 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zander, K. |
| 9 (RLIN) |
41060 |
| 773 0# - HOST ITEM ENTRY |
|---|
| Title |
Aquaculture |
| Related parts |
v. 613, pt. 1, art. 743396 |
| Place, publisher, and date of publication |
Amsterdam (Netherlands) : Elsevier, 2026. |
| International Standard Serial Number |
0044-8486 |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Link text |
Open Access through DSpace |
| Uniform Resource Identifier |
https://hdl.handle.net/10883/36707 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Article |
| Suppress in OPAC |
No |
| Source of classification or shelving scheme |
Dewey Decimal Classification |