Impacts of farming advisory videos hinge on the goals of extension actors that share them (Record no. 69510)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04324nab|a22005297a|4500 |
| 001 - CONTROL NUMBER | |
| control field | 69510 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MX-TxCIM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251218101226.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 202511s2025||||ne |||p|op||||00||0|eng|d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | 0889-048X |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | 1572-8366 (Online) |
| 024 8# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | https://doi.org/10.1007/s10460-025-10797-y |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MX-TxCIM |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Coggins, S. |
| 9 (RLIN) | 26381 |
| 245 10 - TITLE STATEMENT | |
| Title | Impacts of farming advisory videos hinge on the goals of extension actors that share them |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Dordrecht (Netherlands) : |
| Name of publisher, distributor, etc. | Springer, |
| Date of publication, distribution, etc. | 2025. |
| 500 ## - GENERAL NOTE | |
| General note | Peer review |
| 500 ## - GENERAL NOTE | |
| General note | Open Access |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This study examined how and why extension workers shared farming videos with farmers, revealing divergent appropriation patterns and their implications for digitization in agriculture. 294 extension workers in Bihar (India) were asked to circulate three wheat agronomy videos with farmers. Extension workers' circulation of these videos was observed using link tracking, phone surveys, and follow-up interviews. Results were analyzed using a novel analytic framework based in affordance theory. Extension workers varied widely in how much, how, and why they shared the farming videos. This variation was underpinned by extension workers' differing incentives and goals. In other words, extension workers heterogeneously appropriated-rather than homogeneously deployed-the practice of sharing farming videos. Some but not all of these appropriations were desirable from the perspective of service managers. For theory, extension workers' appropriations of farming videos demonstrate that prevalent conceptualizations of digital agricultural technologies do not account for the adaptation of these technologies by farmers and other actors in agricultural innovation systems. For digital agriculture evaluators, the findings caution against the prevalent focus on averaging effects of interventions and highlight the need to examine the variability of these effects within and across interventions. For extension service managers, the findings emphasize the importance of engaging extension actors with farmer-aligned incentives and goals. This study was limited in focusing on the video-sharing behaviors of human extension actors and not on algorithmic extension actors, like YouTube or farming advisory chatbots powered by large language models. However, the findings have implications for both: just as human actors variably appropriate digital tools, algorithmic extension actors also embed implicit goals that shape how agricultural information circulates. Future research should examine the goals and behaviors of these algorithmic actors that have increasing influence in agricultural innovation systems. |
| 546 ## - LANGUAGE NOTE | |
| Language note | Text in English |
| 591 ## - CATALOGING NOTES | |
| Affiliation | Singh, D.K. : Not in IRS staff list but CIMMYT Affiliation |
| 597 ## - CGIAR Initiative | |
| CGIAR Impact area | Climate adaptation & mitigation |
| -- | Gender equality, youth & social inclusion |
| -- | Nutrition, health & food security |
| -- | Poverty reduction, livelihoods & jobs |
| CGIAR Initiative | Excellence in Agronomy |
| CGIAR Action areas | Resilient Agrifood Systems |
| Donor or Funder | United States Agency for International Development (USAID) |
| -- | Bill & Melinda Gates Foundation (BMGF) |
| CGSpace handle | https://hdl.handle.net/10568/178976 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Digital agriculture |
| Source of heading or term | AGROVOC |
| 9 (RLIN) | 30671 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Agricultural extension |
| Source of heading or term | AGROVOC |
| 9 (RLIN) | 1003 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Agricultural innovation systems |
| Source of heading or term | AGROVOC |
| 9 (RLIN) | 1004 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Audiovisual aids |
| Source of heading or term | AGROVOC |
| 9 (RLIN) | 33318 |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | India |
| Source of heading or term | AGROVOC |
| 9 (RLIN) | 3726 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Munshi, S. |
| 9 (RLIN) | 29266 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Smith, J. |
| 9 (RLIN) | 26384 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Yadav, A.K. |
| 9 (RLIN) | 37895 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Poonia, S.P. |
| Miscellaneous information | Sustainable Intensification Program |
| 9 (RLIN) | 6359 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Patil, S. |
| 9 (RLIN) | 37896 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Singh, N.K. |
| 9 (RLIN) | 37897 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sawarn, A. |
| 9 (RLIN) | 37898 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ireland, D.C. |
| 9 (RLIN) | 37899 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Singh, D.K. |
| 9 (RLIN) | 37969 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Liu, J. |
| 9 (RLIN) | 40908 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Glover, D. |
| 9 (RLIN) | 3591 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sherpa, S.R. |
| Field link and sequence number | 001712516 |
| Miscellaneous information | Sustainable Agrifood Systems |
| 9 (RLIN) | 28790 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sohane, R.K. |
| 9 (RLIN) | 37616 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Craufurd, P. |
| Miscellaneous information | Sustainable Agrifood Systems |
| Field link and sequence number | I1705950 |
| 9 (RLIN) | 792 |
| 773 0# - HOST ITEM ENTRY | |
| Title | Agriculture and Human Values |
| Place, publisher, and date of publication | Dordrecht (Netherlands) : Springer, 2025 |
| International Standard Serial Number | 0889-048X |
| Related parts | v. 42, p. 3021–3039 |
| Record control number | G78936 |
| 856 4# - ELECTRONIC LOCATION AND ACCESS | |
| Link text | Open Access through DSpace |
| Uniform Resource Identifier | https://hdl.handle.net/10883/36343 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Article |
| Suppress in OPAC | No |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Date last seen | Total Checkouts | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 11/11/2025 | 11/11/2025 | Article | Not Lost | Dewey Decimal Classification | CIMMYT Staff Publications Collection | CIMMYT Knowledge Center: John Woolston Library | CIMMYT Knowledge Center: John Woolston Library | 11/11/2025 |