Can mobile phone-based animated videos induce learning and technology adoption among low-literate farmers? A field experiment in Burkina Faso (Record no. 68938)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02673nab a22004217a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 68938 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MX-TxCIM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250620155149.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250609s2018 -uk|||p|op||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | 0268-1102 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | 1554-0170 (Online) |
| 024 8# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | https://doi.org/10.1080/02681102.2017.1312245 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MX-TxCIM |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Maredia, M.K. |
| 9 (RLIN) | 8971 |
| 245 10 - TITLE STATEMENT | |
| Title | Can mobile phone-based animated videos induce learning and technology adoption among low-literate farmers? A field experiment in Burkina Faso |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | United Kingdom : |
| Name of publisher, distributor, etc. | Taylor & Francis Group, |
| Date of publication, distribution, etc. | 2018. |
| 500 ## - GENERAL NOTE | |
| General note | Peer review |
| 500 ## - GENERAL NOTE | |
| General note | Open access |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This article explores an innovative approach to deliver information about new agricultural technology that combines a versatile and potentially lower cost method of developing animated videos with another low-cost method of sharing it on mobile devices (i.e. mobile phone). It describes a randomized controlled field experiment conducted in Burkina Faso to evaluate the effectiveness of animated videos shown on mobile phone compared with the traditional extension method (live demonstration) in inducing learning and adoption of two post-harvest technologies among low-literate farmers. Results suggest that video-based training was as effective as the traditional method in inducing learning and understanding. For technologies that farmers were already aware of animated video shown on the mobile phone was also as effective as live demonstration in inducing adoption. However, in transferring new technologies, the traditional method was more effective in inducing adoption at p < .10, but not at p < .05. Potential role of mobile phone-based videos as part of the agricultural extension system is discussed. |
| 546 ## - LANGUAGE NOTE | |
| Language note | Text in English |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Agricultural extension |
| Source of heading or term | AGROVOC |
| 9 (RLIN) | 1003 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mobile phones |
| Source of heading or term | AGROVOC |
| 9 (RLIN) | 38322 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Information technology |
| Source of heading or term | AGROVOC |
| 9 (RLIN) | 28482 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication Technology |
| Source of heading or term | AGROVOC |
| 9 (RLIN) | 8701 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Trial Methods |
| Source of heading or term | AGROVOC |
| 9 (RLIN) | 8949 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Technology adoption |
| Source of heading or term | AGROVOC |
| 9 (RLIN) | 1287 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Farmers |
| Source of heading or term | AGROVOC |
| 9 (RLIN) | 1654 |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | Burkina Faso |
| Source of heading or term | AGROVOC |
| 9 (RLIN) | 9834 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Reyes, B. |
| 9 (RLIN) | 39267 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ba, M.N. |
| 9 (RLIN) | 26644 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dabiré-Binso, C.L. |
| 9 (RLIN) | 26647 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pittendrigh, B.R. |
| 9 (RLIN) | 8258 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bello-Bravo, J. |
| 9 (RLIN) | 8254 |
| 773 0# - HOST ITEM ENTRY | |
| Place, publisher, and date of publication | United Kingdom : Taylor & Francis Group, 2018. |
| Related parts | v. 24, no. 3, p. 429–460 |
| Title | Information Technology for Development |
| Record control number | G445714 |
| International Standard Serial Number | 0268-1102 |
| 856 4# - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://doi.org/10.1080/02681102.2017.1312245 |
| Link text | Click here to access online |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Article |
| Suppress in OPAC | No |
| Date last seen | Total Checkouts | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 06/09/2025 | 06/09/2025 | Article | Not Lost | Dewey Decimal Classification | Reprints Collection | CIMMYT Knowledge Center: John Woolston Library | CIMMYT Knowledge Center: John Woolston Library | 06/09/2025 |