Knowledge Center Catalog

Barriers to using market intelligence in plant breeding : (Record no. 68407)

MARC details
000 -LEADER
fixed length control field 02622nam a22003257a 4500
001 - CONTROL NUMBER
control field 68407
003 - CONTROL NUMBER IDENTIFIER
control field MX-TxCIM
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250127165054.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250107s2024 fr ||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency MX-TxCIM
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rice, B.
9 (RLIN) 37828
245 10 - TITLE STATEMENT
Title Barriers to using market intelligence in plant breeding :
Remainder of title Evidence from a survey of breeding professionals
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Montpellier (France) :
Name of publisher, distributor, etc. CGIAR,
Date of publication, distribution, etc. 2024.
300 ## - PHYSICAL DESCRIPTION
Extent 9 pages
490 ## - SERIES STATEMENT
Series statement Market Intelligence :
Volume/sequential designation Brief 21
500 ## - GENERAL NOTE
General note Open Access
500 ## - GENERAL NOTE
General note Series editor: Melanie Connor, IRRI
520 ## - SUMMARY, ETC.
Summary, etc. Using market intelligence to inform breeding investment decisions is critical in matching the supply of genetic innovations with existing demand and prioritizing market segments where there is the greatest potential for delivering impact. This brief draws from a survey of more than 500 breeding professionals to identify characteristics of current market intelligence use in breeding and the barriers to greater use in breeding decisions. We find that while market intelligence appears to have a foothold in breeding teams, the use of market intelligence is still primarily done in an ad hoc manner, and participation of disciplines needed to effectively generate and integrate market intelligence is lacking. Promoting the use of market intelligence in breeding decisions will not only require increasing the availability of quality information but also supporting breeding teams in translating that market intelligence information into varietal advancement and pipeline investment decisions. Moreover, adverse attitudes and misaligned incentives may be inhibiting the use of market intelligence. Specifically, we find that breeding team attitudes on who should be involved in breeding programs may be limiting the move to more transdisciplinary approaches and that current institutional incentive structures may not incentivize the use of market intelligence in breeding decisions. Finally, we discuss ways forward in scaling the more systematic use of market intelligence in breeding decision-making.
546 ## - LANGUAGE NOTE
Language note Text in English
597 ## - CGIAR Initiative
CGIAR Initiative Market Intelligence
CGIAR Impact area Poverty reduction, livelihoods & jobs
CGIAR Action areas Genetic Innovation
Donor or Funder CGIAR Trust Fund
CGSpace handle https://hdl.handle.net/10568/168799
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Barriers
Source of heading or term AGROVOC
9 (RLIN) 21079
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market intelligence
Source of heading or term AGROVOC
9 (RLIN) 27092
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Plant breeding
Source of heading or term AGROVOC
9 (RLIN) 1203
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market segmentation
Source of heading or term AGROVOC
9 (RLIN) 13310
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Decision making
Source of heading or term AGROVOC
9 (RLIN) 8770
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kramer, B.
9 (RLIN) 29834
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Trachtman, C.
9 (RLIN) 29875
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Brochures
Suppress in OPAC No
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Date last seen Total Checkouts Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Withdrawn status Home library Current library Date acquired
01/07/2025   01/07/2025 Brochures Not Lost Dewey Decimal Classification     Reprints Collection   CIMMYT Knowledge Center: John Woolston Library CIMMYT Knowledge Center: John Woolston Library 01/07/2025

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