MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03119nam a22003617a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
67589 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MX-TxCIM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240612211620.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240606s2024 fr ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MX-TxCIM |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Naziri, D. |
| 9 (RLIN) |
19737 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumers’ preferences for sweet potato in Viet Nam and implications for CGIAR market segmentation and target product profiles |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Montpellier (France) : |
| Name of publisher, distributor, etc. |
CGIAR, |
| Date of publication, distribution, etc. |
2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
8 pages |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Market Intelligence : |
| Volume/sequential designation |
Brief 10 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Open Access |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Series editor: Jason Donovan, CIMMYT |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Cognizant of the need to refocus breeding efforts toward end-product quality traits taking into account consumer preferences and considering the rapid urbanization in South-eastern Asia, we investigated consumer preferences for sweet potato in Hanoi. Using a mixed-methods research design, we identified the most preferred and least preferred attributes of both the fresh and boiled products. We found the absence of external defects to be the main sought-after characteristic in fresh roots, followed by flavor, texture, weight, size, color, and shape. Both women and men preferred medium- to large-sized roots (with men preferring larger ones) having elongated shape and smooth peel. Women paid more attention to the color of the peel (purple or yellow preferred; white least preferred) and uniformity in root size, while men were more attracted to the firmness of the root. Regarding the boiled product, both women and men indicated mealiness and sweetness among the three most important characteristics. In addition, women prioritized smell and flavor; men, its softness. Unlike men, women indicated that the color of the flesh and the size of the root are other important requirements. The study also determined preferences and associated traits of six popular varieties. Results indicate that while these varieties largely already meet consumers’ preferences, consumers have a clear preference for a few varieties that require marginal adjustments to further increase their acceptability among the growing urban population. The findings provide insights for enhancing the current seed product market segmentation and for adjusting the existing target product profile. It is expected that this will contribute to higher and faster variety uptake and adoption and ultimately increase food security, nutrition, and livelihood opportunities in the region. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sweet potatoes |
| Source of heading or term |
AGROVOC |
| 9 (RLIN) |
2711 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behaviour |
| Source of heading or term |
AGROVOC |
| 9 (RLIN) |
6401 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Market segmentation |
| Source of heading or term |
AGROVOC |
| 9 (RLIN) |
13310 |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
Viet Nam |
| Source of heading or term |
AGROVOC |
| 9 (RLIN) |
4365 |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Thi Minh Hang Vu |
| 9 (RLIN) |
34220 |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Viet Phu Tu |
| 9 (RLIN) |
34221 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ssali, R. |
| 9 (RLIN) |
32974 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Okello, J.J. |
| 9 (RLIN) |
27091 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lindqvist-Kreuze, H. |
| 9 (RLIN) |
34028 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Polar, V. |
| 9 (RLIN) |
30677 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Brochures |
| Suppress in OPAC |
No |
| Source of classification or shelving scheme |
Dewey Decimal Classification |