MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03537nab|a22003857a|4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
67558 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MX-TxCIM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240607163319.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
20246s2024||||mx |||p|op||||00||0|eng|d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
0308-521X |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
1873-2267 (Online) |
| 024 8# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
https://doi.org/10.1016/j.agsy.2024.104002 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MX-TxCIM |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Field link and sequence number |
001711470 |
| Personal name |
Rutsaert, P. |
| Miscellaneous information |
Sustainable Agrifood Systems |
| 9 (RLIN) |
11441 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Farmer decision making for hybrid maize seed purchases : |
| Remainder of title |
Effects of brand loyalty, price discounts and product information |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
United Kingdom : |
| Name of publisher, distributor, etc. |
Elsevier Ltd, |
| Date of publication, distribution, etc. |
2024. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Peer review |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Open Access |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
CONTEXT: Each year public and private sector maize breeding programs in Kenya deliver high-yielding hybrids that are resistant to drought, pests, and diseases. Yet, most Kenyan maize farmers purchase older, well-known hybrids. While the ‘varietal turnover’ problem is well known, few solutions have emerged. OBJECTIVE: The potential for seed companies and retailers to influence farmers' product selection towards new products remains an open question. In-store marketing that induces farmers to experiment with new products may be a scalable and cost-effective way to advance seed systems development. METHODS: Our controlled field experiment with 600 farmers in Kenya comprised a mock agrodealer store stocked with locally available hybrids, where half the farmers who participated faced an out-of-stock situation for their preferred product. The influence of price promotions and product performance information on farmers' seed choice were assessed. RESULTS AND CONCLUSIONS: When a participant's preferred product was available, performance information and discounts had no effect on decisions. However, when the preferred product was unavailable, the treatments had limited effects on product selection. Prior experience and brand loyalty stood out as the strongest predictors of seed product selection. SIGNIFICANCE: Our work explored the potential for two interventions—information and price discounts—to influence farmers' product selection. While these interventions showed limited influence on selection, the study design provides a clear starting point for future related experiments. More public and private investments are required to generate timely, comparable, and reliable information on seed performance. The strong effect of brand loyalty favors larger-sized seed companies with sizable marketing budgets. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 597 ## - CGIAR Initiative |
|---|
| CGIAR Initiative |
Market Intelligence |
| Donor or Funder |
|
| -- |
CGIAR Trust Fund |
| -- |
|
| -- |
|
| CGIAR Impact area |
Climate adaptation & mitigation |
| -- |
Gender equality, youth & social inclusion |
| -- |
Poverty reduction, livelihoods & jobs |
| CGIAR Action areas |
Genetic Innovation |
| CGSpace handle |
https://hdl.handle.net/10568/145051 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Food security |
| Source of heading or term |
AGROVOC |
| 9 (RLIN) |
1118 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Seed systems |
| Source of heading or term |
AGROVOC |
| 9 (RLIN) |
19811 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Maize |
| Source of heading or term |
AGROVOC |
| 9 (RLIN) |
1173 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Data Collection |
| Source of heading or term |
AGROVOC |
| 9 (RLIN) |
9145 |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
Kenya |
| Source of heading or term |
AGROVOC |
| 9 (RLIN) |
3783 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Field link and sequence number |
001710879 |
| Personal name |
Donovan, J.A. |
| Miscellaneous information |
Sustainable Agrifood Systems |
| 9 (RLIN) |
6218 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Murphy, M. |
| 9 (RLIN) |
34177 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hoffmann, V. |
| 9 (RLIN) |
34178 |
| 773 0# - HOST ITEM ENTRY |
|---|
| Title |
Agricultural Systems |
| Related parts |
v. 218, art. 104002 |
| Place, publisher, and date of publication |
United Kingdom : Elsevier Ltd, 2024. |
| International Standard Serial Number |
0308-521X |
| Record control number |
G444466 |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Link text |
Open Access through DSpace |
| Uniform Resource Identifier |
https://hdl.handle.net/10883/34562 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Article |
| Suppress in OPAC |
No |
| Source of classification or shelving scheme |
Dewey Decimal Classification |