Knowledge Center Catalog

Comparing consumer preferences for color and nutritional quality in maize : (Record no. 27029)

MARC details
000 -LEADER
fixed length control field 03044nab a22003617a 4500
001 - CONTROL NUMBER
control field G90474
003 - CONTROL NUMBER IDENTIFIER
control field MX-TxCIM
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231114204210.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210629s2008 xxk|||p|op||| 00| 0 eng d
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number 0306-9192
024 8# - OTHER STANDARD IDENTIFIER
Standard number or code https://doi.org/10.1016/j.foodpol.2008.02.005
040 ## - CATALOGING SOURCE
Original cataloging agency MX-TxCIM
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) CIS-5311
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name De Groote, H.
Miscellaneous information Formerly Socioeconomics Program
-- Formerly Sustainable Agrifood Systems
Field link and sequence number INT2512
9 (RLIN) 841
245 10 - TITLE STATEMENT
Title Comparing consumer preferences for color and nutritional quality in maize :
Remainder of title application of a semi-double-bound logistic model on urban consumers in Kenya
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. United Kingdom :
Name of publisher, distributor, etc. Elsevier,
Date of publication, distribution, etc. 2008.
340 ## - PHYSICAL MEDIUM
Material base and configuration Computer File|Printed
500 ## - GENERAL NOTE
General note Peer review
500 ## - GENERAL NOTE
General note Peer-review: Yes - Open Access: Yes|http://science.thomsonreuters.com/cgi-bin/jrnlst/jlresults.cgi?PC=MASTER&ISSN=0306-9192
520 ## - SUMMARY, ETC.
Summary, etc. Consumer preferences for white maize in East and Southern Africa concerns developers of maize biofortified with provitamin A carotenoids, since carotenoids impart a yellow or orange coloration. Urban consumers’ willingness to pay (WTP) for yellow maize was estimated, using a semi-double-bounded logistic model, based on a survey of 600 maize consumers in Nairobi, Kenya, at posho mills, kiosks and supermarkets. Consumers showed a strong preference for white maize. Only a minority would buy yellow maize at the same price as white maize, and fewer consumers in the posho mills (24%) and kiosks (19%) than in the supermarkets (34%) would do so. On average, consumers need a price discount of 37% to accept yellow maize. This discount was less at the posho mills (35%) and kiosks (37%) than in the supermarkets (48%). Most respondents (76%) were aware of the existence of fortified meal and the generally showed an interest. The average premium for fortified maize was much less than the discount for yellow: 5.9% for those aware and 7.4% for those unaware. Consumer preferences were influenced by socioeconomic factors such as gender, education, income and ethnic background. Women have a stronger preference for both white maize and fortified maize than men, and consumers with more education have a stronger preference for white. Income decreases the WTP for yellow maize as well as the price elasticity, but increases the WTP for fortified maize. Consumers originating from Western Kenya have a lower preference for white, while those from Central Kenya had a stronger preference for fortified maize.
536 ## - FUNDING INFORMATION NOTE
Text of note Socioeconomics Program
546 ## - LANGUAGE NOTE
Language note Text in English
594 ## - STAFFID
StaffID INT2512
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Maize
Source of heading or term AGROVOC
9 (RLIN) 1173
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Biofortification
9 (RLIN) 1731
Source of heading or term AGROVOC
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Contingent valuation
9 (RLIN) 10803
Source of heading or term AGROVOC
651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term AGROVOC
9 (RLIN) 3783
Geographic name Kenya
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kimenju, S.C.
9 (RLIN) 2787
773 0# - HOST ITEM ENTRY
Title Food Policy
Note 635340
Related parts v. 33, no. 4, p. 362-370
Place, publisher, and date of publication United Kingdom : Elsevier, 2008.
Record control number G444320
International Standard Serial Number 0306-9192
856 4# - ELECTRONIC LOCATION AND ACCESS
Link text Access only for CIMMYT Staff
Uniform Resource Identifier https://hdl.handle.net/20.500.12665/2950
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Article
Source of classification or shelving scheme Dewey Decimal Classification
Suppress in OPAC No
Holdings
Date last seen Total Checkouts Full call number Barcode Copy number Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Withdrawn status Home library Current library Date acquired
02/10/2015   CIS-5311 635340 1 02/10/2015 Article Not Lost Dewey Decimal Classification     CIMMYT Staff Publications Collection   CIMMYT Knowledge Center: John Woolston Library CIMMYT Knowledge Center: John Woolston Library 02/10/2015

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