The supply and demand of marketing contracts under risk
Buccola, S.T.
The supply and demand of marketing contracts under risk - 1981 - Printed
16 ref
Extract: Bernoullian decision theory is used to characterize a firm's willingness to purchase or sell a good under contract. Contract supply and demand functions are then specified in which willingness to contract is related to contract-pricing provisions, to decision maker risk aversion, to open market opportunities, and to other factors. On the basis of these relations, a theory of exchange is proposed which incorporates decision making under risk. Implications of the analysis differ by contract type; cost-plus and fixed-price forward deliverable contracts are emphasized
English
0002-9092
Trade, marketing and distribution
82-763604
The supply and demand of marketing contracts under risk - 1981 - Printed
16 ref
Extract: Bernoullian decision theory is used to characterize a firm's willingness to purchase or sell a good under contract. Contract supply and demand functions are then specified in which willingness to contract is related to contract-pricing provisions, to decision maker risk aversion, to open market opportunities, and to other factors. On the basis of these relations, a theory of exchange is proposed which incorporates decision making under risk. Implications of the analysis differ by contract type; cost-plus and fixed-price forward deliverable contracts are emphasized
English
0002-9092
Trade, marketing and distribution
82-763604